The Honest Company


The Honest Company was started by a mom and a dad who, like many modern parents, had become increasingly concerned about poorly regulated products laden with questionable chemical ingredients. But, the alternatives they found were often expensive, inaccessible, bland, or ineffective.

In response to this clear need in the marketplace, they created The Honest Company to ensure that parents have access to non-toxic, eco-friendly, beautiful family products that don’t break the bank. Honest diapers, cleaning, feeding and personal care products are designed with delight in mind, and never contain harmful or toxic ingredients.

As a social enterprise and mission-driven company, the” Social Goodness” (CSR) platform aims to build healthy, safe families by investing in the whole development of children ages 0-3 and supporting young people in pursuit of their dreams.

The Honest Company is on a mission to make the healthy and safe choices, the accessible choices for all families.

Company Highlights:

Employees: Employees have option for 100% of health insurance premiums paid for by company; 100% of full-time employees and management have stock options

Community: 75% of materials from significant suppliers have third party social or environmental certifications; >40% of Board is from an underrepresented population; Has a written policy to match workers' donations and workers can select which nonprofit organizations receive company donations

Environment: Current office space built to green building standards; 100% of energy comes from renewable sources; 100% of revenue from last fiscal year was related to products that use less toxic materials than market alternatives


Product or Service:
Lifestyle Products


Jessica Alba

Nikolaos Vlahos

Santa Monica


Benefit Corporation:

Certified B Corporation: